The primary industries are the backbone of New Zealand’s economy, yet they face an ever-growing challenge—securing a skilled and sustainable workforce. Labour shortages, shifting demographics, and evolving industry demands are putting pressure on businesses to find innovative ways to attract, train, and retain workers.
Building and maintaining a skilled workforce is crucial for the future of the primary industries, but it remains an uphill battle. As New Zealand navigates tightening immigration policies, changing worker expectations, and technological advancements reshaping traditional roles, businesses must adapt to remain competitive. Without action, labour shortages will continue to threaten productivity, innovation, and the long-term viability of many farming operations. However, with fresh thinking, policy shifts, and industry collaboration, there is an opportunity to reshape the workforce for a more resilient future.
Federated Farmers has long been at the forefront of advocacy and support for New Zealand’s rural communities, championing policies that strengthen the primary sector. Representing thousands of farmers and agribusinesses nationwide, they tackle pressing industry challenges—from labour shortages to regulatory changes and economic pressures. With deep expertise and on-the-ground experience, they offer valuable insights into how workforce issues impact not only farmers and food producers but also the broader agricultural supply chain.
We welcome guest speaker Wayne Langford from Federated Farmers, who will share firsthand perspectives on the struggles and solutions shaping rural employment, examine the key barriers to workforce sustainability and explore practical steps to ensure the primary sector thrives in the years ahead.
Join us for this vital discussion as we unpack challenges, explore opportunities, and reimagine the future of employment in agriculture, horticulture, and beyond.
Tuesday 20th May
4.00pm - 5.30pm
Mrs O’s Cafe, Lincoln University
We hope to see you there!
Timings
4.00pm - Guests arrive for networking
4.10pm - Introduction for Lincoln University Provost, Prof. Chad Hewitt
4.15pm - Overview from Lincoln University about what LU is doing in this space
4.20pm - Presentation from Keynote Speaker
4:45pm - Q&A Session
5.00pm - Networking
5.30pm - Event finishes
About Our Speakers
Wayne Langford, Federated Farmers
Wayne Langford is a sixth-generation dairy farmer from Golden Bay and the national president of Federated Farmers, advocating for rural communities and addressing key industry challenges such as regulatory changes, rising on-farm costs, and labour shortages. He co-founded Meat the Need, a farmer-led charity that has provided millions of meals to food banks across New Zealand, demonstrating his commitment to social responsibility. Wayne is also known for his "YOLO Farmer" initiative, which stemmed from his personal journey with mental health and has since inspired many in the farming community to prioritize well-being. Through his leadership, advocacy, and innovation, he continues to drive positive change for New Zealand’s agricultural sector.
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