As New Zealand’s lush landscapes and vibrant agricultural sector continue to attract visitors seeking immersive rural experiences, the topic of Agritourism is one with potential.
With a growing global interest in sustainable and authentic travel, New Zealand's Agritourism is poised to capitalise on the demand for farm-to-table experiences and eco-friendly practices. Farmers and rural communities increasingly recognise the potential of Agritourism as a supplemental source of income, fostering a symbiotic relationship between agriculture and tourism.
The integration of technology, such as virtual farm tours and interactive educational experiences, is likely to enhance the appeal of Agritourism in New Zealand, making it accessible to a broader audience. As the world becomes more conscious of the origins of food and the importance of sustainable practices, New Zealand's Agritourism is well-positioned to flourish, offering visitors a deeper connection to the land and the people who cultivate it.
FarmtoFarm has been creating travel experiences with a rural focus in New Zealand and across the globe for more than 30 years. With their agricultural background and extensive network, their tours connect tourists with leading food, wine and fibre producers and enable farmers and the agribusiness sector to gain technical insights, attend events or simply enjoy a well-deserved break away from the farm! As founding members of Agricultural Tour Operators International (ATOI), a global body promoting quality special interest tours and partnerships, they are committed to responsible tourism.
Join us as we hear from Farm-to-Farm as they share their expectations for the future of tourism in New Zealand, specifically in Canterbury, and what ‘Agritourism’ may look like.
Tuesday 22nd October
4.00pm - 5.30pm
B.linc Workshop, Lincoln University
We hope to see you there!
Timings
4.00pm - Networking and Drinks
4.15pm - Presentation from Keynote
4:45pm - Q&A Session
5.00pm - Networking
5.30pm - Event finishes
About Our Speakers
Ross and Linda Macmillan - Founders
Ross and Linda are the enthusiastic founders of Farm To Farm Tours. Ross graduated with a B.Agr.Sc. from Lincoln University and worked as a Registered Farm Management Consultant for many years. Ross recognized the need for farmers to travel and learn and established Farm To Farm Tours in 1987. Ross is also a registered member of NZIPIM (NZ Institute of Primary Industry Management).
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